About GolfGuys
Golf travel, corporate golf events, and bespoke hosted experiences — delivered by people who know the game, the logistics, and the details that make a trip or corporate event work.
Who are we?
GolfGuys is a South African golf travel and events company built around one simple idea: golf experiences should feel effortless for the people playing them.
With over 20 years’ experience and hundreds of tours and events delivered, we design and manage golf experiences of every scale — from major corporate golf days and brand activations to smaller private events, local golf getaways, and bespoke hosted tours.
Our role is to handle the details that make the difference: course selection, tee times, transport, accommodation, restaurants, live scoring, gifting, apparel, activations, travel logistics, and on-the-day management. Whether it’s a group of executives, international travellers, loyal clients, friends on tour, or a full-field corporate golf day, we make sure the experience runs smoothly from first tee to final drink.
Experience
GolfGuys brings together deep golf knowledge, travel expertise, event management, and corporate hospitality.
Our team understands both sides of the experience: the golfer who wants great courses, good flow, and no admin; and the corporate client who needs a professional, polished event that reflects well on their brand.
We work across golf tours, inbound travel, corporate golf days, branded activations, apparel, gifting, scoring, and full event execution. That means we are not just booking golf. We are managing the complete experience around it.
Origin Story
GolfGuys started with a shared love of golf, travel, and bringing people together. What began as organising golf experiences for groups, clients, and friends has grown into a dedicated golf travel and events business serving golfers, companies, brands, and international visitors.
Over the years, we have seen what makes a golf trip or corporate golf day genuinely memorable. It is not only the course. It is the timing of the transfers, the welcome at arrival, the quality of the accommodation, the dinner after the round, the scoring that works, the branded details, the calm handling of last-minute changes, and the feeling that someone has thought through the day before you arrive.
That is what GolfGuys was built to do: take care of the moving parts so our clients can enjoy the golf, the people, and the experience.
Philosophy
Our philosophy is simple: every golf experience should feel professionally managed, personal, and easy to enjoy.
We believe the best golf experiences are built on detail. The right course for the group. The right pace for the itinerary. The right transport. The right hospitality. The right balance between golf, business, travel, food, wine, safari, and downtime.
We do not believe in one-size-fits-all packages. Every group has its own style, budget, purpose, and expectations. Some clients need a polished corporate event for 100-plus players. Others want a relaxed private tour with close friends. Some are visiting South Africa for the first time and want golf, safari, wine farms, restaurants, and local insight woven into one seamless and safe journey.
Whatever the brief, our job is to make it feel effortless.
Meet our team
Sean Farrell
Director | AA PGA Professional
Sean Farrell brings a rare combination of elite playing experience and deep operational expertise to GolfGuys.
A former Division 1 collegiate golfer at Virginia Tech (USA), Sean represented South Africa in three Eisenhower Trophy events and competed professionally on the Canadian Tour, Challenge Tour, and Sunshine Tour over a 15-year career.
With over 30 years in the game, Sean oversees and manages the operational execution of GolfGuys’ tours and events, ensuring every detail — from logistics to on-course experience — is delivered to the highest standard.
His role is simple: make sure everything works exactly as it should, every time.
Bruce Miller
Director
Bruce Miller drives the strategic direction and client experience behind GolfGuys, a division of On Par Investments (PTY) Ltd.
With a strong focus on partnerships, growth, and execution, Bruce has built the business around delivering seamless, high-impact golf experiences. He understands the intersection of golf, business, and hospitality, ensuring every engagement is not only effortless, but commercially meaningful.
Working closely with clients and partners, Bruce focuses on building long-term relationships and crafting experiences that leave a lasting impression — both on and off the course.
Cameron Malcolm
Head of Activations & Events
With over 10 years experience in sporting events locally and internationally, Cameron specialises in curating events to meet the unique needs and requirements for all. From conceptualisation to implementation, Cameron can facilitate every step of your next golf day. He also oversees and manages all GolfGuys activations across Southern Africa, both on and off the course — ensuring every detail is executed with precision and every touchpoint delivers value. From branded gifting to premium apparel and on-course engagement, Cameron plays a key role in elevating each event and bringing the GolfGuys experience to life. Known for his calm, reliable, and solutions-driven approach, Cameron consistently delivers under pressure, ensuring every event runs smoothly and exceeds expectations.
Zanique Swanepoel
Operations & Client Services Manager
Zanique plays a central role in keeping the GolfGuys operation running seamlessly.
Based at head office, she oversees the coordination of all internal workflows — from task management and team alignment through to invoicing, follow-ups, and client communication. Using systems such as ClickUp, Zanique ensures every moving part of the business is organised, tracked, and delivered on time.
She acts as a key link between clients, partners, and the internal team, ensuring nothing falls through the cracks and every experience is executed smoothly.
Known for her friendly, dependable, and people-focused approach, Zanique brings structure, clarity, and consistency to every project — making sure everything runs exactly as it should, behind the scenes.
Gareth Went
North Carolina USA
I grew up in the world of travel, working for my parents at Travel Venture throughout university and well into my career. I specialised in group tours, a space that quickly became my passion. Over the years, I helped organise and lead major large‑scale experiences, including taking over 400 travellers to the 1995 Rugby World Cup in South Africa and more than 200 to the 1999 Rugby World Cup in Wales and England.
My work also extended into more curated and experiential travel. I helped run a Golf and Wine Tour in South Africa, blending sport, culture, and luxury — one of the most memorable programmes we ever delivered. Alongside these marquee events, I coordinated numerous tours to Victoria Falls, Hwange, and Kariba, creating unforgettable journeys across some of Southern Africa’s most iconic destinations.
Travel has always been more than a job for me — it’s a lifelong passion rooted in bringing people together through extraordinary shared experiences.
Rebecca Colwell
North Carolina USA
With over 20 years of experience as a travel agent, Rebecca combines global expertise with a passion for creating unforgettable, personalized journeys. Her extensive travels include multiple trips to Zimbabwe and South Africa, along with destinations across Australia, Europe, the Caribbean, Mexico, and beyond.
Rebecca specializes in designing experiences that go far beyond the ordinary—from luxury safaris and world-class wine tours to adrenaline-filled adventures and photography-focused travel, all balanced with opportunities for rest, relaxation, and immersive cultural experiences.
Whether it’s tracking wildlife on safari, exploring renowned wine regions, seeking thrilling outdoor adventures, or simply unwinding in breathtaking destinations, Rebecca curates each itinerary to reflect her clients’ unique travel style. Her firsthand knowledge and attention to detail ensure every trip is seamless, memorable, and truly one of a kind.
